Nickelodeon is Listening - '90's Kids Pay Attention!!

Today, Entertainment Weekly announced there will be a new "Nick at Nite" - meant for us 20-somethings. TeenNick will air Clarissa Explains It All, Pete & Pete, All That, and The Amanda Show, Kenan & Kel, and Rugrats.Say what you will about the programs mentioned in the press release, but it's better than nothing. And this all sounds great, like maybe they will eventually put on other shows like older Nicktoons, Salute Your Shorts, Hey Dude... But there's only one way that's ever going to happen --

We have to give them the ratings. Here's why:


Clarissa Explains It All and Pete & Pete came out on DVD in 2006. They sold so poorly, that they never released Clarissa's second season. Considering the DVDs were never marketed to the proper demographic (they were placed in the Children's section), its failure was inevitable.

A multitude of Nicktoons & older series such as Clarissa and Hey Dude became available on iTunes around 2008. While they have been slow to add to the collection, there as at least some way to get them. But again, marketing is an issue. The last I checked, the link to Nick Rewind was buried in the Nickelodeon pages. You'd really have to know what you were looking for in order to find it.

Finally, Amazon started producing DVDs on-demand for the original Nicktoons. I personally have not ordered any of these DVDs, though from my understanding, they are your basic print-on-demand issues - no extras, no fun menu options, nothing special. Also, a little expensive.

So it's not like Nickelodeon (and when I say Nick, I'm also referencing MTV Networks and Viacom), hasn't been trying. They've just been missing the demographic. Now that they've finally caught on, it's up to us to give them the ratings and social network buzz so they not only continue this new Nick at Nite, but add to it with more programming.


After all these years, we're finally getting (some of) our '90's programming back. Let's make sure we appreciate it and push for more.

Check out the original press release here.

(Image courtesy Paramount)