Tuesday, March 8, 2011

Charlie Sheen - The Business of A Break-Down

 About eight hours ago, CBS announced it fired Charlie Sheen from "Two and a Half Men."

Was I surprised? Yes and no. Not surprised that it happened, just at how soon. "Two and a Half Men" is a HUGE franchise and for CBS to give up on it's star so quickly is quite the statement. Theoretically, they had until April to decide -- still plenty of time to come up with an alternative plan for up-fronts in May. But alas, here we are. CBS won't be hurting too much - the syndication cash from the show will provide, for the network at least.

But back to the man who is the center of this strange, strange whirlwind.

Charlie has called himself many things over the past few weeks - warlock and winner among them. Crazy? Sure. Stupid? Not even close.


What Charlie Sheen has done better than any other celebrity who has had a very public break-down is succeed. He's being compared to Lindsay, Britney, Mel -- pretty much any celebrity who, in the last ten years or so, has had some brutal, wicked outburst. But none of them survived like Charlie has thus far. And it's not dumb luck.

 Sheen broke records for followers on Twitter. (I followed him when he was only a little over 100k. At the time of this post, he's at 2.1 mil.) His media blitz can't even be rivaled by big name stars hawking an awful film. He's headlining magazines and news blogs. He's broadcasting Sheen's Korner or Charlie's Korner or something...

Charlie Sheen is (seemingly) in control of his own downward spiral. He is extremely open about his beliefs, his feelings, his living situation, making no apologies for his behavior. He's cashing in on it by creating a brand of #winning and #tigerblood. In a celebrity world of laying low and publicist spin, Charlie is driving his own downfall with both hands on the wheel.

That's not to say he doesn't have a problem. The man clearly has a problem, probably along the lines of the celebrities with which he's compared. It's the same disease, just different symptoms.

Charlie will take his dear, sweet time hitting rock bottom. And when he finally does, the question will be -- will anyone care? Initially, the general feeling was concern toward him. Many were begging him to seek serious help for his own well-being. Thanks to Charlie's own doing, that concern turned to curiosity and intrigue - what will he do next? But the mood is starting to shift again. He's becoming dangerously overplayed, saturating every media outlet 24/7 and the general opinion is sure to turn against him if it keeps up at that pace. Only then will we see just how "in control" Charlie really is.

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